Cold Email
WHAT WE WANT THE AUDIENCE TO THINK, FEEL, AND DO:
Think: Their current methodologies might not work anymore.
Feel: Curious about new approaches
Do: Begin exploring alternative methodologies
HOW IT WORKS:
Subject: Use an action-oriented verb, similar to military communication, linked to the main action you want them to take.
First paragraph: Mention undeniable recent evidence that affects them, leading to logical conclusions about their current projects and challenges.
Second paragraph: Describe how their jobs-to-be-done have changed.
Third paragraph: Use evidence from a credible third-party to support your argument.
Call to action: A gentle request for their opinion
WHY IT WORKS:
This email is tailored to the recipient's role, timely based on recent trigger events, and offers value even if they don't buy your thing.
It's different from typical cold emails that are often irrelevant, spam-like, and self-oriented.
It shows that you're thoughtful, with credible business acumen, and warms up future interactions.