Blog Post
WHAT WE WANT THE AUDIENCE TO THINK, FEEL, AND DO:
Think: There is a new methodology that should be explored.
Feel: Fear of missing out.
Do: Consider how a new methodology might apply to particular business situation
HOW IT WORKS:
Use the Neon Storytelling Framework to populate the key variables for your strategic story.
Provide the additional variables specified in the template.
Build a series of articles based upon particular case studies (an article per industry, per geo, is a good approach)
If you use GenerativeAI to build the articles (such as ChatGPT) please treat the result as a first draft, you will need to edit the text.
Use the articles to celebrate the success of current customers, and to create a perception of FOMO.
WHY IT WORKS:
The article is based upon role-specific problems, so an audience consisting of that role will be likely to give it their attention.
It works somewhat like a conspiracy theory; implying a secret club of winners who embrace a "secret" which gives them an unfair advantage over the reader.
Then the article suggests that such a secret is accessible to the reader. This is especially effective because much of that information is vendor-agnostic, so while it will sell your product or service, it does so in a way that provides immediate value.