White Paper
WHAT WE WANT THE AUDIENCE TO THINK, FEEL, AND DO:
Think: The ideas presented in the white paper might work for *me*.
Feel: Confident to buy into a new movement.
Do: Read case studies, engage with you.
HOW IT WORKS:
Use the Neon Storytelling Framework to populate the key variables for your strategic story.
Provide the additional variables specified in the template.
Pay particular attention to providing relevant case studies under the "Implementation section.
If you use GenerativeAI (such as ChatGPT) to build the white paper please treat the result as a first draft, you will need to edit the text.
Use the white paper to nurture relationships with prospects.
WHY IT WORKS:
This secret to a successful white paper is in its relevance to a particular role, and to its usefulness to someone in that role.
The structure of this white paper is designed to present a shift in the market which demands the kind of solution that you offer, then a full vendor-agnostic description of the ideal solution.
Once the audience agrees with this, you simply need to offer social proof and a light-touch pitch which explains why you meet that idealized solution.
White papers are effective tools for nurturing future prospects because their usefulness helps them to spread inside organizations.