Building an Enablement Practice
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Enablement Maturity Curve
Your stakeholders want everything at once. You’re building a department that they’ll come to rely on as a value-lever for years to come. Use this maturity curve to communicate the growth of your department, and to plan your capabilities.
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Executive Memo Template
If sales leaders aren’t coaching, you have a problem. Use this memo template to encourage your senior executive team to make coaching a part of every leader’s job description.
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Workflow Model
A workflow model is an efficient way to turn turn the workflows and outputs defined by your go-to-market model, into the leading influencers and activities that you will use to drive performance in Enablement.
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BDR Competency Scorecard
A competency scorecard is a a mechanism to evaluate the proficiency of an individual against the competencies necessary to perform in their role. It’s a fantastic approach for quantifying the capability of your sales team.
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Consultation Guide
Enablement Practitioners are often asked to provide “Enablement” (aka, training) to teams when there is a perceived problem. This doesn’t work. Use this consultation guide to work with your stakeholders in Sales Leadership to understand the real problem that they’re trying to solve, and figure out a real solution.
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Sales Competency Framework
A competency framework, when done well, should be the backbone of a great Enablement function. This is an effective and detailed framework for most sales roles, which will help you to define roles, performance, and deliver specific and targeted enablement programs.
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Enablement competencies
As an Enablement practitioner, you should be continually investing in your own skillset and capabilities. Use this competency framework to manage your own development.